Last week I was in Phoenix, Arizona to do demo carving for the “Food Fanatics Live” event put on by US. Foods. It was a fun event. Here are photos of the vegetable and fruit carvings that I made.
US. Foods is a leading distributor of food items, ranging from fresh meats and produce to prepared and frozen foods. Their goal in hiring me was to bring attention to all of the produce that they have to offer. They provide restaurants, healthcare and hospitality entities, government and educational institutions with all kinds of food service related products. They are reported to be the 10th largest privately owned companies in the United States.
The current ad campaign of US. Foods features one of their trailer trucks blasting off like a rocket with the slogan, “We’re just taking off”. So, they requested that I carve their truck “blasting off”. They loved the pumpkin version carved by Patrick O’Brien at their Florida Food Fanatics Live event.
Here’s their ad.
Here is my version of it carved into watermelons.
I carved the logo pumpkins and watermelons in advance. The garnishes, melon carvings and a few pother carvings were done during the event as entertainment for the attendees of the event. I heard a lot of ooohs, aaahhs and wows from the chefs, cooks and restaurant owners that were there. Most of the onlookers that came by the booth took their cameras out and took photos.
People in the United States are not used to seeing displays of carved fruits and vegetables. When you learn to carve, you will get the same kinds of ooohs and aaahs when people see your carvings. You’ll see.
I found the gooseneck gourd in a bin at Trader Joe’s in early September. I bought it just because I loved the shape. By the date of the Food Fanatics Live event on November 10th, a spot developed right where the eye should be. It was a fortunate co-incidence, perfect for making a goose.
When I was challenged to carve a dragon fruit, I thought, but they are so pretty to begin with. When one of the salesmen asked for a face, the character of Davy Jones from the Pirates of the Caribbean movie series immediately came to mind. It took only a couple of minutes to make and got some laughs. I was pleasantly surprised when attendees coming by my table recognized my dragon fruit as Davy Jones. :))
I hope that these photos inspire you to make carvings for your own events. All of the premium video lessons mentioned in this article can be found in my 17 Lesson Collection.